{"product_id":"rangoli_pattern","title":"Rangoli Pattern","description":"\u003cp\u003eSouth Indian \u0026amp; North African Cultures inspired my concept for this project. I wanted to depict something that has little to no representation in the modern  day design aesthetic. Also, I drew inspiration from my own culture and  heritage, which is a South African Indian with South Indian roots. My research  began by looking at North African \u0026amp; South Indian designs, especially that of  pattern and colour design. Then find a common trait between both cultures’  visual identity. I discovered that they each have a specific way of visual  storytelling, which comprises many design principles. \u003c\/p\u003e\n\u003cp\u003eThese designs were passed down through generations and evolved both in  skill and execution. The Rangoli pattern was an ancient design that people  used to create an atmosphere of beauty and divinity. The close relation to  sacred geometry is complemented by its intended purpose, that being a  marker at the start of any religious festival and or event. I loved how that each  group of people tribes, had there own word for the same design. With their own creative spin on what Rangoli is to them as a people.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOverall the meaning behind each pattern design, are complex and sometimes  religious. However, the central theme that comes across through each and  every depiction, is one of beauty and appreciation of one’s cultural heritage.\u003c\/p\u003e\u003cbr\u003e\n\u003cp\u003e\u003cb data-olk-copy-source=\"MessageBody\"\u003eAdditional Specification Fees:\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRescaling of design:\u003c\/b\u003e\u003cspan\u003e R650\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eRedesign of pattern:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eR2000\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Dillon Joseph","offers":[{"title":"Chair Back","offer_id":49156058218780,"sku":null,"price":220.0,"currency_code":"ZAR","in_stock":true},{"title":"Surface Area","offer_id":49156058284316,"sku":null,"price":22.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8109\/5196\/files\/DillonJoseph-RangoliPattern.jpg?v=1718789740","url":"https:\/\/cloutsa.com\/products\/rangoli_pattern","provider":"Portal To Africa Store","version":"1.0","type":"link"}